Cummins Inc. Marketing Manager 非道路市场经理 in Beijing, China
Marketing Manager 非道路市场经理
Uses marketing skills to support the implementation of marketing strategy for an identified product line or geography. Works with multi-cultural teams to successfully achieve and exceed business goals.
Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.
Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.
Participates as a representative of Marketing on Value Package Introduction project teams.
Understands the global brand strategy and aligns work products to that strategy.
Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
Learns relevant channel to support activities.
Participates in continuous improvement activities as the marketing function representative.
Coaches less experienced marketing specialists.
Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
Customer focus - Building strong customer relationships and delivering customer-centric solutions.
Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Drives engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.
Channel Awareness - Explains and contextualizes industry structure, dynamics, and path to market in order to advance organizational goals.
Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Intermediate level of relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
Lead CSIV marketing and support China EBU off-highway business
Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Mar 19, 2021, 3:10:30 AM
Unposting Date Ongoing
Req ID: 21000189