Cummins Inc. Senior Product Marketing Manager-高级产品市场经理 in Beijing, China
Senior Product Marketing Manager-高级产品市场经理
Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
Develops the long-term product line strategy, forecast, and the annual operating plan.
Provides product line budget requirements into the business unit annual operating plan.
Drives the development of product introduction plans.
Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
Presents marketing approach for functional review and to the change management review group.
Drives pricing activity throughout the product lifecycle.
Drives available marketing resources and uses those resources appropriately and as needed.
Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.
Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.
Drives management of the product lifecycle; determines when products should be deemed obsolete.
Develops, implements, and measures results of product promotions.
Collaborates with other functions and global locations to ensure global profitability of the product line.
Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Global perspective - Taking a broad view when approaching issues, using a global lens.
Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.
Customer focus - Building strong customer relationships and delivering customer-centric solutions.
Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.
Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.
Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs
Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
- Significant relevant work experience required, including supervisory experience.
'- Lead and manage PSBU HHP parts biz sales and achieve AOP target for boht revenue and margin;
Define and lead PSBU HHP AM strategy, coordinate PSBU China FF team, DBU China team and global PS/NRP team to align related segments strategy and tracking implementation;
Manage end to end parts pricing and policy which will whole own all CMI margin and biz in EA regions. Develop with channel (JV and DBU) together to improve CMI market share;
Lead CCEC AM management and develop related parts offering, pricing management and channel control plan to grow China biz and protect global HHP market;
Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Feb 22, 2021, 7:46:09 AM
Unposting Date Ongoing
Req ID: 210000GM