Cummins Inc. Digital Product Manager, EBU in Columbus, Indiana
Digital Product Manager, EBU
Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.
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We are looking for a talented Digital Product Manager , to join our Cummins Digital Product Mgmt. team in Columbus, IN, U.S. (Hybrid).
To be successful in this role you will need the following:
Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
Ensures that the product branding strategy is implemented effectively and leads and supports internal and external communications in relations to the product range.
Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.
Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Minimum 5 years of relevant industry experience.
Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
- Bachelor's Degree in relevant work experience.
Compensation and Benefits
Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
Cummins and E-verify
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Primary Location United States-Indiana-Columbus-US, IN, Columbus, Sears Building
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Aug 22, 2022, 5:12:24 PM
Unposting Date Ongoing
Req ID: 22000730