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Cummins Inc. Global Marketing Director in Nashville, Tennessee

Global Marketing Director


We are looking for a dynamic, talented Global Marketing Director to join our team specializing in marketing operations for our Filtration business headquartered in Nashville, TN. The role is designated hybrid and can be performed from yourhome office locationwith less than 10% overall travel.

In this role, the Global Marketing Director will make an impact in the following ways:

  • Using broad marketing functional skills, drives the global marketing strategy in an identified business segment or geography. Directs multi-disciplinary and multi-cultural teams to successfully achieve and exceed business goals.

  • Develops the global marketing strategy in identified business segment or geography, to differentiate Cummins from competition in market, and achieve business goals.

  • Establishes and implements medium-term and annual marketing plans, outlining the objectives, tactics, and resources necessary to support achievement of sales growth, market penetration and financial targets.

  • Directs ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to drive business decisions and priorities.

  • Directs value package marketing activities to create a comparative advantage and meet profitability goals; ensures that sufficient local and global resources are assigned to achieve targeted performance.

  • Leverages the competencies in the global marketing team and represents identified business segment or geography in global marketing initiatives.

  • Serves as program leader or marketing leader for key Value Package Introduction (VPI) projects.

  • Translates the global brand strategy for the identified business segment or geography.

  • Provides leadership, direction and development to a multi-cultural marketing team based in several locations.

  • Provides input into annual operating plan and manages budget for area of responsibility.

  • Directs relevant Marketing and Sales systems and processes, accountable for the customer satisfaction measurement process.

  • Leverages relevant channel staff and knowledge to support marketing activities, champions Voice of the Customer into marketing programs.

  • Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.


To be successful in this role you will need the following:

Develops talent: developing people to meet both their career goals and the organization’s goals

Ensures accountability: holding self and others accountable to meet commitments

Builds networks: effectively building formal and informal relationship networks inside and outside the organization

Drives vision and purpose: painting a compelling picture of the vision and strategy that motivates others to action

Organizational savvy: maneuvering comfortably through complex policy, process, and people-related organizational dynamics

Attracts top talent: attracting and selecting the best talent to meet current and future business needs

Instills trust: gaining the confidence and trust of others through honesty, integrity, and authenticity

Business insight: applying knowledge of business and the marketplace to advance the organization’s goals

Communicates effectively: developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Drives engagement: creating a climate where people are motivated to do their best to help the organization achieve its objectives

Persuades: using compelling arguments to gain the support and commitment of others

Situational adaptability: adapting approach and demeanor in real time to match the shifting demands of different situations

Balances stakeholders: anticipating and balancing the needs of multiple stakeholders

Pricing: pricing strategy, and quote management and approval process, rebate management, price files and price sheets, commercial deal analytics

Global Perspective: taking a broad view when approaching issues, using a global lens. Influences multiple regions, with strong market positions in North America, Europe, China, Latin America and South Pacific

Strategic Mindset : seeing ahead to future possibilities and translating them into breakthrough strategies (support, evaluate, communicate)

Marketing Plan Management: develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance

Maximizing Profitability: develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit

Education/ Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject, required

  • MBA or related graduate degree, highly preferred

  • Minimum of Green Belt certification, required


  • Significant strategy, managerial, and budgetary experience required

  • Broad business understanding required

  • Significant knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required

  • Global experience required: Ability to work across multiple regions and adapt to differences in successful marketing programs, including languages, cultures, and decision-making processes

  • Experience in a multi-channel business is required, including familiarity with aftermarket business model and how to create a call to action and support dealers, distributors, and end-users

  • Seeking to build and execute a full portfolio of marketing capabilities including on-line, social media, e-mail, print, partnership models, trade shows etc.

  • Works closely with Market Intelligence, Communications, Strategy, Product Planning and Sales to build and execute a unified marketing strategy

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.


Primary Location United States-Tennessee-Nashville-US, TN, Nashville, Filtration Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Sep 19, 2022, 3:14:45 PM

Unposting Date Ongoing

Organization Cummins Filtration

Req ID: 220007FM