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Cummins Inc. Digital Marketing and Communications Specialist in San Luis Potosi, Mexico

Digital Marketing and Communications Specialist



Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.

We are looking for a talented DIGITAL MARKETING AND COMMUNICATIONS SPECIALIST to join our team specializing in MARKETING for our CORPORATE/CBS segment in SAN LUIS POTOSI, MEXICO.

In this role, you will make an impact in the following ways:

  • Strategize and consult with marketing stakeholders to develop, plan and execute digital campaigns.

  • Capable of aggregating performance data, defining KPIs per channel and per product, and creating optimization playbooks.

  • Align with sales teams to identify business goals and track pipeline through digital metrics

  • Partner and align with corporate digital ops team to ensure right tools and process are being used.

  • Partner with corporate digital ops team to roll out digital tool training in your region and ensure adoption.

  • Basic understanding of digital asset management systems and the role they play in content creation, storage, management, and delivery.

To be successful in this role you will need the following:

  • 4 years’ experience in digital marketing (new tools, database management)

  • Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Sales or similar.

  • Advanced English.

  • Experience in marketing analytics, Sales Force and business intelligence platforms.

  • Digital marketing tools.

  • Knowledge in social media and campaign management.

  • Google analytics and Google Ads certifications.



Primary Location Mexico-San Luis Potosí-San Luis Potosí-Mexico, San Luis Potosi, Plant

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 4, 2021, 2:26:23 AM

Unposting Date Ongoing

Req ID: 210001Z1