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Cummins Inc. Marketing Manager市场经理 in Shanghai, China

Marketing Manager市场经理


  • Uses marketing skills to support the implementation of marketing strategy for an identified product line or geography. Works with multi-cultural teams to successfully achieve and exceed business goals.

  • Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.

  • Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.

  • Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.

  • Participates as a representative of Marketing on Value Package Introduction project teams.

  • Understands the global brand strategy and aligns work products to that strategy.Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.

  • Learns relevant channel to support activities.

  • Participates in continuous improvement activities as the marketing function representative.

  • Coaches less experienced marketing specialists.


  • Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

  • Customer focus - Building strong customer relationships and delivering customer-centric solutions.

  • Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

  • Resourcefulness - Securing and deploying resources effectively and efficiently.

  • Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

  • Drives engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.

  • Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

  • Channel Awareness - Explains and contextualizes industry structure, dynamics, and path to market in order to advance organizational goals.

  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

  • Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

  • Education, Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.

  • This position may require licensing for compliance with export controls or sanctions regulations.

  • Intermediate level of relevant work experience required.

  • Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.


Primary Location China-Shanghai-Shanghai-China, Shanghai, Cummins Filtration China

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 8, 2022, 10:45:57 PM

Unposting Date Ongoing

Organization Cummins Filtration

Req ID: 220002Z0